Why Start a Program

"I'm a firm believer in using Promotoras. They are absolutely essential."

-Vice Admiral Richard Carmona, MD, MPH, FACS, Surgeon General of the United States ¹

Why should you start a Promotor(a) program? Because Promotores and Promotoras:

Help service providers reach more people and provide better care
Improve health and reinforce prevention
Complement existing health and social services
Enhance community relations
Improve patient and provider communications
Are deeply satisfying to work with
Are effective community liaisons
Provide supportive services
Save money and resources
Are recognized by funders, policymakers and other leaders as a priority

You may start a Promotor(a) program for any or all of these reasons — and because they work!

Find out more about the effectiveness of Promotor(a) programs:

Why Our Approach Works

Promotor(a) programs are the gold standard for outreach and health education because Promotores(as) are culturally competent, accessible, expert and sustainable.

Reviews of Effectiveness

The scientific literature reveals that Promotores(as) are successful in many health arenas, including improving access to care and behavior change.

Improving Health Outcomes

Migrant Health Promotion Promotores(as) dramatically improve the health of their communities and address a wide range of issues.

Empowering Community Members

Participation in Promotor(a) programs changes lives.

Building Effective Organizations

Promotores(as) help Migrant and Community Health Centers, human service agencies and other organizations better serve their communities.

Promoting a Just and Equal Society

Promotor(a) programs approach health issues with Our Philosophy of social justice, community empowerment, systems change and Popular Education.

References

(1) Remarks made at Opening Plenary Session of the 2003 National Farmworker Health Conference held May 1-3, 2003 in Phoenix, Arizona.